Developing brands and business culture
Brand & Culture
Whether it’s identifying your brand assets, developing and shaping your brand proposition and guidelines, building your company culture, realigning your corporate narrative with your business goals or defining your employer brand, we combine the expertise of brand consultancy with a deep understanding of culture change and marketing & HR best practice to help you sharpen your corporate and employer brand identity.
An inspiring employee value proposition, as part of a stimulating and inclusive culture, should be at the heart of any business in its mission to provide a positive employee and customer experience. We help you build an engaging and inclusive culture where people work towards a common goal enabling you to shape your communication strategy and focusing on connecting with the right talent.
All too often, senior leaders set out on introducing a new culture, as part of a merger & acquisition or reorganisation, with the right intentions only for ‘business as usual’ to take over. By combining senior leaders, HR and marketing teams in the development of your company culture and your employer brand we can bring together expertise and embark on a shared journey to enable and embed a positive employee and customer experience.
Drawing on our own experience and applying our unique approach, we can use the power of informal influencers and, combined with the power of consistent and impactful communication, bring your brand and culture to life to achieve your most ambitious goals.