Setting the employee engagement and communication strategy
Organisations choose to review their strategies for many different reasons: poor performance, a restructure, change in leadership or two cultures coming together in a merger. Not only are there many different reasons and different approaches to rallying your people behind a different vision and purpose. The challenge is always to come up with a solid strategy that is well thought through, has considered the options available and sets clear objectives and planned outcomes before you embark on your journey of change or transformation.
The core of any business strategy is about having a clear direction and purpose of what you are trying to achieve; it needs to be clear about who your audience is, what it is you want them to change and how you’re going to engage your audiences on that journey of change. The two key questions to ask here are: Will your people be motivated, and will they be able to join in and deliver on the goals of the business transformation?
So, have you set out a strategy that is meaningful and gives direction? Is there a shared vision and purpose for the organisation? Is your audience clear about their role within this and do they understand the thinking behind developing your strategy?