Brand Strategy and Launch of HomeStore&More
Our work
The Client
Argos is a British catalogue retailer operating in the UK and Ireland and is a subsidiary of Sainsbury's. It is one of the UK’s leading digital retailers and offers over 60,000 products online and in-store.
You were outstanding at pulling together the whole team and engaging everyone. You’ve been supportive, patient and made the launch run very smoothly, thank you.
General Manager HS&M, Argos
The brief
To develop the brands for Argos’ homewares and bedroom furniture concept stores and champion the launches across the South of England. Both concept stores needed to raise awareness and attract local and regional audiences across a broad spectrum.
The challenge
To deliver a promotional advertising and marketing communications strategy that would successfully fit into the Argos brand, increase awareness of the brands and engage a broad audience to buy into the concept.
The outcome
The strategic direction adopted helped deliver creative solutions from store concept and merchandising through to photography, website, advertising, promotions and POS. Within 18 months of launch spontaneous awareness of 18% amongst shoppers and prompted awareness of 65% was achieved.