Improving Performance of Customer Service Assistants within BP Retail Forecourts
Our work
The Client
BP plc is a British multinational oil and gas company headquartered in London. It is one of the world's seven oil and gas ‘supermajors’ and employs over 75,000 staff across 72 countries. Read how the team were improving performance within retail forecourts.
A significant shift in customer service standards within the first six months was observed.
Communications & Public Affairs Manager, BP Oil UK Ltd
The brief
To plan and manage the implementation of BP’s Retailing Basics programme assessing and improving performance within BP’s retail operations on forecourt, shop and service.
The challenge
To improve customer service standards across BP’s retail forecourts with a diverse workforce of employees, contractors and franchisees.
The outcome
The programme improved overall performance levels across BP’s retail operations through inspiring and engaging training modules, consistent and relevant communications delivered via a mix of digital, visual and printed media channels.