Sales Channel Engagement and Recognition & Reward Programme
Johnson & Johnson is an American multinational, medical devices, pharmaceutical and consumer packaged goods manufacturing company. With over 125,000 employees in 60 countries their mission is to help people live longer, healthier and happier lives.
69% of people say they would work harder if they were better appreciated and recognised
To create, develop and execute a European KPI and sales channel engagement and recognition & reward programme for Beauty Sales Staff within pharmacies, healthcare and beauty retailers.
For the strategy to be successful, commitment and buy-in at senior director level based on results-driven KPIs needed to be achieved before the communications and sales channel engagement strategy could be delivered. The communication, recognition and reward platform formed the key tool to inspire, recognise and motivate Beauty Sales Staff performance whilst one of the main challenges was to maintain momentum with staff to ensure emotional engagement and commitment could be achieved.
The strategy resulted in a 61% increase in engagement levels within nine months of first launch and a 5% improvement in performance from Beauty Sales Staff through increased participation in promotions in the same period.