Panel Member Engagement Strategy and Programme
Nielsen is a leading global information and measurement company which provides market research, insights and data about what people watch, listen to and buy. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
Trust is fundamental to high performance in a team and high engagement in an organisation.
Engage for Success
To create a panel member engagement strategy and programme for the client’s member acquisition and retention across the UK and Europe.
To encompass a unified strategic approach which would encourage membership, improve acquisition and retention and drive consistent engagement across the buying panels in order to ensure qualitative and quantitative data accuracy and consistency.
The project saw panel member engagement and retention improve by 11% within the first year and the highest ever recorded number of ‘active weeks’ on UK buying panel was achieved twice within eight weeks of launch.