Brand Positioning and Communications Strategy
Our work
The Client
The Royal Horticultural Society (RHS) origins stem from London 1804 previously known as the Horticultural Society of London and gained its present name in a Royal Charter granted in 1861. The Royal Horticultural Society is the UK's leading gardening charity.
The only way to do great work is to love what you do.
–Steve Jobs
The brief
The RHS wanted to develop a communications strategy for their subsidiary company, the Royal Horticultural Halls (RHH) which would drive customer engagement and position RHH as venues to inspire, perform, celebrate, promote and enjoy in and around the outside of London to the B2B and B2C markets.
The challenge
As the target audience spanned over a large geographical proximity, the challenge was to profile and define a targeted audience who were easily reachable, engaging and receptive to the offerings of RHH.
The outcome
The project encompassed researching, planning and creating a definitive marketing strategy based on target audiences; raising the overall brand awareness of RHH and creating a long-term lead generation strategy for new business. As a result, RHH’s salesforce doubled their long-term corporate customer base within nine months of launch of the project.
To inspire your customers and improve retention
Contact us
Brand Positioning and Communications Strategy
Our work
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The Client
The Royal Horticultural Society (RHS) origins stem from London 1804 previously known as the Horticultural Society of London and gained its present name in a Royal Charter granted in 1861. The Royal Horticultural Society is the UK’s leading gardening charity.
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-20
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The only way to do great work is to love what you do.
–Steve Jobs
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The brief
The RHS wanted to develop a communications strategy for their subsidiary company, the Royal Horticultural Halls (RHH) which would drive customer engagement and position RHH as venues to inspire, perform, celebrate, promote and enjoy in and around the outside of London to the B2B and B2C markets.
The challenge
As the target audience spanned over a large geographical proximity, the challenge was to profile and define a targeted audience who were easily reachable, engaging and receptive to the offerings of RHH.
The outcome
The project encompassed researching, planning and creating a definitive marketing strategy based on target audiences; raising the overall brand awareness of RHH and creating a long-term lead generation strategy for new business. As a result, RHH’s salesforce doubled their long-term corporate customer base within nine months of launch of the project.
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To inspire your customers and improve retention
Contact us
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