Creating an Internal Communication Strategy offers the opportunity to build a stronger organisation with a unified workforce. Contributing to better engagement and increased productivity, an Internal Communication Strategy can empower staff and highlight the value of their role in line with the company’s objectives.
To create an effective Internal Communication Strategy, best practice starts with the preparation and planning stages including:
Review and Report
Review the current structure and communication of the company, identifying how you communicate key messages, what employee perceptions of key strategies are, channels used and where communication currently sits.
Identify your audience
Understanding your audience and the environment they work in will help you engage and communicate more effectively. Consider reviewing locality, role positioning and previous campaigns used to integrate strategic messages.
Define the objectives of the Internal Communication Strategy; what are you trying to achieve, who are you targeting and how will you communicate with them? Each objective should be SMART (simple, measurable, attainable, relevant and timely) and should close the gap between current perceptions and the desired outcome.
Plan & schedule
Create a Communication Strategy that encompasses the business strategy, details of your target audience, objectives, channels and processes which will be used to deliver key messages. Most importantly establish a schedule that will highlight when and how you measure the objectives and outcomes.
One of the most important steps in delivering a successful Internal Communication Strategy is getting everyone on board; particularly those who you need to directly involve in the implementation of the strategy before you share the details.
An Internal Communication Strategy will always require measurement, assessing what works, whether the objectives were met and what could be improved for next time. Ensure that you carry out measurement regularly and coherently.
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At ClearVoice Comms, we are experts in delivering employee engagement and communication strategies that inspire your people and transform your business. We influence change through the power of communication to improve your company’s performance. For more information or help with developing an Internal Communication Strategy, call or email us today and let us show you how the power of communication can change your business.