A strategic narrative is central to employee engagement. It provides a compelling business story that explains the company background, future goals and outlines how employees can contribute to this.
Giving employees insight into the overarching aims and goals, a strategic narrative can strengthen engagement and emotional connection with the company; providing opportunity to contribute and integrate from an early stage.
A strategic narrative can help engage staff with long-term goals of the company. Aligning key messages, communicating change or outlining action plans; the narrative is a unifying document from which everyone can understand what the company is trying to achieve.
An effective strategic narrative is one with a clear and compelling storyline! Just like a bestselling book, it needs a context for the story and compelling plot, provide incentive to read and be left wanting to read more:
For a strategic narrative to be truly successful always keep the audience in mind when creating the narrative. It should offer employees a platform to emotionally engage in a shared vision, align opinions and teams and be motivated to shift mindsets and transform behaviours; striving for and superseding milestones that will continuously improve the company’s performance.
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At ClearVoice Comms, we are experts in delivering employee engagement and communication strategies that inspire your people and transform your business. We influence change through the power of communication to improve your company’s performance. For more information or help with developing a strategic narrative, call or email us today and let us show you how the power of communication can change your business.