Effective communication has become a direct result of fundamental changes in employee communication and engagement strategies. This has significantly changed HR department’s approaches and altered expectations of that role.
From developing and adopting culture change, to managing, recruiting and developing leaders and engaging employees across the business; communication has revolutionised the HR role. Today, HR departments focus on the structure and strategic direction of the business. They take responsibility for continuous learning and professional development. They manage performance improvement, recognition and reward organisation. Consequently, effective communication channels have become a prerequisite to engaging and interacting with multi-generational audiences.
As channels migrate into quicker and more responsive platforms, HR and communications are evolving into roles which facilitate two-way interaction between employees and leadership. As information becomes readily available at the click of a button, HR departments are having to adapt channels which engage, communicate and feedback, resourcefully and effectively.
By considering the age range of audiences, managing communication expectations and digital evolution, HR has evolved, including the recruitment process. From social media platforms to mobile apps the recruitment process represents the overall employer brand and its values.
Communication channels which encourage and focus on two-way interaction have become inherently favoured internally and externally. This has strengthened the relationship between HR and Communication departments, resulting in the delivery of a more collaborative and effective way of working.
As HR and Communication departments evolve into roles which are responsive and integrate similar strategies to interact with their audiences; companies will inexplicably, show positive results through employee engagement, successful recruitment, talent retention and change implementation.
HR is not just the backbone of an organisation, they implement, encourage and deliver communication to the entire population of your company. How are you communicating with your HR departments?
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At ClearVoice Comms, we are experts in delivering employee engagement and communication strategies that inspire your people and transform your business. We influence change through the power of communication to improve your company’s performance. For more information or help with providing effective communication, call or email us today and let us show you how the power of communication can change your business.