As audiences become more digitally focused, demand for communication activity is bigger than ever. Internal communication managers are constantly finding new channels to better engage and motivate employees that can be measured effectively.
From electronic newsletters to emails and messenger forums, communication gaps or missing information can render these platforms unreliable but are internal communication apps the solution? And are they the key for an integrated communications strategy?
With 88% of workers owning mobile devices in the UK, and 55% of mobile users looking at their phone within minutes of waking, companies are fast recognising the value of communicating with staff via app technology and in real time.
From instant accessibility to private or group discussions, project management to development programs, mobile apps facilitate access to staff quickly and efficiently. Industry experts have also indicated the rise of mobile usage through recent reports, including (but not limited to):
Internal communication apps allow managers to create, publish and monitor interactive content directly to employee’s personal devices without time restrictions. This gives employers the opportunity to update employees on important company changes as and when they happen. It also provides capacity to share information that is job specific; improve overall engagement, and develop communication strategies through measurable activity.
The main objective for an internal communication strategy is to foster and develop relationships between employees, their peers and employers. Gaining opportunity to work towards a unified goal. Internal communication apps bridge gaps by allowing teams to communicate and liaise through a medium that is preferential.
Integrating apps into communications strategies can help solidify and establish a measurable platform that is engaging and accessible.
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At ClearVoice Comms, we are experts in delivering business and communication strategies that inspire your people and transform your business. We influence change through the power of communication to improve your company’s performance. For more information on developing an internal communication app, call or email us today and let us show you how the power of communication can change your business.