Technology has dramatically changed how people communicate, connect and perform personally as well as professionally.
From the introduction and evolution of social media channels, mobile apps, real-time platforms and intranet systems; companies are rapidly changing how they use, perform and operate in the digital hemisphere.
With an influx of real-time technology, customer and employee behaviour and expectations are becoming more demanding. Subsequently, resulting in bigger and bolder investments from companies into resources which can keep up with the increasing demands.
Industry experts believe this is an era ‘where technology and society are evolving faster than businesses can naturally adapt’. They advise that these changes are setting ‘the stage for a new era of leadership’; charging behind a mantra of ‘adapt or die.’
According to Capgemini’s 2012 report, companies who are steaming ahead of the digital evolution, have developed a digital maturity – a combination of digital investment and leadership capabilities to drive digital transformation in the workplace.
But how is this digital transformation affecting employee engagement and is there benefit to the change?
The change in digital expectations has led to a more collaborative and open working environment. This affects how and what employees look for in a company. As well as job stability and career prospects; employees are now searching for companies they feel comfortable, sharing information and ideas with. They want open and honest communication from senior leaders.
According to the Employee Confidence Index, companies who are using internal social media tools have effectively engaged 83.6% of their staff. Social media platforms not only communicate an open and collaborative culture externally but have developed into ‘relationship networks’; helping companies to connect online to share information and ideas internally and externally. Thus resulting in more engaged audiences!
Travelex, is one company who has embraced the digital transformation and has successfully transformed itself into a digital organisation. With over 8000 employees, the world’s largest specialist provider of foreign exchange wanted to migrate the company’s communication platforms into the social realms of technology.
Recognising the shift in behavioural demands, Travelex introduced a social media strategy which would meet and exceed expectations. Equally important as the objectives was the investment needed to successfully execute and deliver the strategy internally and externally. Sabrina Rodriguez, Global Head of Social Media for Travelex advised:
Social is not free, this is a myth. It is absolutely a paid channel and needs investment, a robust strategy, management, infrastructure and a sufficient operating model.
Without investment from the business, and by relying purely on organic growth, communities can take years, not months, to grow. That’s an expectation that we absolutely need to set.
Digital transformation has radically changed how we communicate, listen and respond to internal and external audiences. When done effectively and collaboratively it improves, strengthens and empowers overall engagement. A communication transformation! What does digital evolution mean for you, your employees and your customers?
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At ClearVoice Comms, we are experts in delivering business and communication strategies that inspire your people and transform your business. We influence change through the power of communication to improve your company’s performance. For more information on developing digital and social strategies, call or email us today and let us show you how the power of communication can change your business.